![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_header_short.jpg?zoom=2&fit=2376%2C1188&ssl=1)
Mono de Calenda – Mezcal de Oaxaca
Witness a parade going down the streets of Oaxaca, and you will see ‘monos de calenda,’ giant paper mache puppets with painted faces, dancing above everyone else.
Watch some monos dancing during a Calenda in the streets of Oaxaca:
Back when the Spanish arrived hundreds of years ago, two Oaxacan traditions were born: these monos, and mezcal.
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_3bottles.jpg?zoom=2&fit=2376%2C1188&ssl=1)
They inspire the name of this mezcal, and the packaging design imagines tearing off the paper mache and wrapping it around the bottle.
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_tear.jpg?zoom=2&fit=2376%2C1188&ssl=1)
Using just the eye, we capture the soul of the mono de calenda, and, create a powerful symbol. It’s our swoosh. A logo that stares at you from behind the bar.
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_orange.jpg?zoom=2&fit=2376%2C1188&ssl=1)
Logo letters towering over the others.
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_logo.jpg?zoom=2&fit=2376%2C1188&ssl=1)
Limited Edition bottle for Día de Muertos.
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_muertos_2.jpg?zoom=2&fit=2376%2C1188&ssl=1)
![](https://rohin.com/wp-content/uploads/2021/07/monodecalenda_trago.jpg?zoom=2&fit=2376%2C1188&ssl=1)